Jan
28
Extend your Maintenance Plan
Have you ever wondered what is the difference between Extending and Renewing your license? Or why there are so many options when buying a license?
Here at Caphyon, we are continuously striving to improve the products and services we offer to our customers. Hence, we are always looking to find new ways of delivering the best service and reward our loyal customers.
When you become a customer, you receive the right to use your license for life, without any other strings attached. However, each license comes with a Maintenance Plan, free for 12 Months, which offers you application updates, search engine updates and technical support.
But let’s see what each of these can offer you. Read the full article
Posted in Customer Experience
Jan
28
Back in November 2009, Matt Cutts, head of Google’s Search Quality Team, gave a talk at the PubCon in Las Vegas which covered what Google has done for users, web developers and webmasters in 2009.
Matt Cutts also made a promise that whenever he gives a talk at a conference he will recreate it and last week he published a video for everyone who didn’t make it to the conference.
Read the full article
Posted in Emerging Technologies
Jan
22
Why AWR result may be different?
Occasionally we receive inquiries from customers saying that they are experiencing issues with the results returned by Advanced Web Ranking, being different that the results from their browsers. But with this article, I am looking to explain why the results returned by Advanced Web Ranking can be different and what you can do about this.
1. Different Data center
The main search engine that causes these discrepancies is, as you may guessed, Google. The results returned by Google are different in Advanced Web Ranking than your browser because Google uses different data centers to return results personalized for different regions.
This is the case when you are checking the rankings for one of your clients abroad and the reports you send from Advanced Web Ranking do not match what your clients see in their browsers.
In order to make sure that you send them accurate results use the Google Preview Tool or proxies. Read the full article
Posted in Best Practices
Jan
12
Local Search Optimization
A couple of weeks back, I was asked on a private forum some questions about optimizing for local search and because I know some of you are finding this subject interesting, I decided to write a short article about it.
You will find below some important local search ranking factors that you should be aware of in order to improve you local search rankings.
1. Citations
One of the most important local search ranking factor is to have citations from major data providers or Internet Yellow Pages portals. Citations are references around the web which contain business name, address, phone number, website and they are displayed under the “Web pages” tab inside a local business listing.
To discover your citations or research your competitor’s citation you can use Google Maps Webpages Importer available in Advanced Link Manager. Read the full article
Posted in Best Practices
Dec
29
Track Large Projects
We often receive feedback from our clients about tracking large number of websites with lots of keywords faster. But the speed of Advanced Web Ranking depends entirely on search engines. They use advanced systems to protect themselves from automatic queries, because they affect their bandwidth and processing power. From this reason there is no way to pass those systems without having your IP address temporarily banned.
To deal with this issue, Advanced Web Ranking uses “human emulation technology”, which makes the queries indistinguishable for search engines. In the same time using “human emulation technology” Advanced Web Ranking will not affect their bandwidth and processing power. This is because it adds a random delay between queries, so that your IP address will not get banned by search engines. Read the full article
Tags: proxy, server, website ranking
Posted in Best Practices, Inside Advanced Web Ranking
Oct
13
We love listening to our customers and we are eager to find out how they interact with with our website and our products. That is why we set-up an Online Survey to help us achieve that.
The 4Q Online Survey allow us to understand the purpose of your visit, whether or not you completed your task for that visit and how satisfied you are with the information found on our website.
Here are the main metrics that help us measure your interaction with our website:
Purpose of visit
The purpose of visit allows us discover and measure the main reasons why you visited our website and helps us improve and make more visible for you the sections you need. Here are the main reasons of visiting AdvancedWebRanking.com:
- Download the software
- Learn about products
- Contact customer service
- Find solution to a problem
- Place an order
Task completion
Task completion measures whether you found the information you were looking for when you decided to visit our website. It is very important for us to know you can find the information you are looking for and this is why we want to keep task completion at the highest level possible.
Visitor’s satisfaction
Visitor’s satisfaction is our number one priority here at Caphyon and we want to know how satisfied you are with our products and how useful the information found on our website is for you.
Concluding I would like to thank you for helping us improving our website and thus our product by participating to our survey.
PS:
The 4Q Online Survey is a collaboration between iPerceptions and Avinash Kaushik, author of Web Analytics 2.0 & Web Analytics: An Hour A Day.
Tags: 4Q, feedback, online survey
Posted in Customer Experience
Oct
02
Picture a marketing agency which offers search engine optimization services… Luke uses Advanced Web Ranking Enterprise when managing his client’s search engine optimization and striving to improve their website ranking. But since the number of clients increased significantly, so the workload did and he decided to take another marketer on board.
Cindy’s skills impressed Luke and he decided to hire her. She was going to help him to manage the portfolio with clients, thus using Advanced Web Ranking to manage search engine rankings. A new computer was configured for her and a Professional license of AWR was bought and installed. Cindy learned how to use the software and started to create projects for new clients.
Weeks later Cindy started to email reports to Luke with the changes noticed in their client’s rankings. But soon Luke felt the need to have a look himself at the Interactive Reports, set Triggers for Cindy’s projects and find new keywords ideas. Trying to do this, Luke faced a new issue: he couldn’t access Cindy’s projects without coming to her desk and the reports received from her via email were not enough. So he started looking for a way to have access at Cindy’s projects and Cindy at his projects.
Fortunately for Luke after doing a research he found a solution: Advanced Web Ranking Server.
The Advanced Web Ranking Server license allows multiple clients to share the same database and was designed to work on Local Area Networks (LANs). The Server license gives users the possibility to use the Server service and let them keep their existing Enterprise license. Knowing this, Luke decided to upgrade his Enterprise license to Server and keep the Professional license for Cindy.
Luke started by outlining the steps for integrating Advanced Web Ranking Server on the company network:
- Plan the integration of Advanced Web Ranking Server
- Install and configure the Server service
- Connect the clients to the Server
Read the full article
Tags: optimization, search engine optimization, search engine ranking, server, shared database, website ranking
Posted in Best Practices, Caphyon Innovations
Oct
02
We finally made it. Our Advanced Link Manager Blog is up and running!
The ALM Blog will provide useful tips and best practices which can help you improve link popularity using Advanced Link Manager. It will also contain information about the latest features and improvements. The main purpose of the blog will still be to inform and educate you, our customer.
Check out the latest articles and if you enjoy reading them, subscribe to our RSS feeds.
We are looking forward to receiving your feedback through comments and emails. Do not hesitate to send us your thoughts.
Tags: Advanced Link Manager, alm blog, link popularity
Posted in Caphyon Innovations
Aug
28
What’s the best way to get accurate search engine rankings worldwide, regardless of your location?
Let’s suppose that you are running a business which offers search engine optimization services and have customers all over the world. Your customers expect from you outstanding reports with their website rankings and they rely on your professional services. A great report sent to your customer with inaccurate rankings is like serving someone poisoned food. That’s not good!
Sending them accurate reports that can match the results they see in the browser can be almost impossible sometimes, because Google displays different results for different geo locations.
Advanced Web Ranking features from version 6.7 a new tool called Google Preview Tool which can help you analyze your customers website rankings without moving from your desk or using proxy servers.
Check your website rankings in different geographic locations
The Google Preview Tool checks your website or your customers website rankings in different regions worldwide. To be more specific, let’s say that you are running a business in US, but you have customers/websites in UK and all over Europe to check their rankings every week. Using the Google Preview Tool you can create a search engine that will gather in Advanced Web Ranking the exact results as your customers see in their browsers in UK, France, Germany, Italy, Spain or any other region. Read the full article
Tags: geo location, Google Preview Tool, search engine ranking, website ranking
Posted in Caphyon Innovations
Aug
18
The search engine industry is constantly changing and evolving, search engines are committed to offer a better service and this is why their algorithms continue to improve.
Recently Google has launched a preview of the “next-generation architecture for Google’s web search“. Called Caffeine, this new infrastructure features increased indexing speed, accuracy, comprehensiveness and faster results display.
Here at Advanced Web Ranking we have our fingers on the pulse of the search engine industry and we change the way Advanced Web Ranking displays results as search engines do. This is why we have already integrated Google Caffeine in Advanced Web Ranking.
With the addition of the new Google Caffeine search engine, Advanced Web Ranking allows you to make a side by side comparison so you can see how your website rankings may be affected by the new algorithm. To help you compare your website rankings from Google with the rankings from Google Caffeine we have created a quick step-by-step tutorial. Read the full article
Tags: Google Caffeine, ranking comparison, website ranking
Posted in Best Practices
