A few weeks ago we decided to send a survey to all our customers and find out how they feel about AWR.
As we gathered up the responses we were thrilled to find our hard work rewarded by the appreciation and nice words our clients had regarding AWR’s capabilities.
And so we’ve put together a list of fifteen top reasons our customers claimed to make AWR their favorite SEO tool:
Since the Linkscape integration in the 8.5 version, Advanced Web Ranking’s reports were flooded with lots of new SEO metrics.
As not all people know the meaning of these metrics, I have decided to make this post an explanatory sheet of the seven most important metrics SEOs use.
I structured the information as best I could, so that you won’t waste time reading pretty stories but get right to the bottom of things. Here it goes: Continue reading
Doesn’t it seem to you that all things happen too fast these days?
Wake up! Take the kids to school, go to work, do this, do that…There’s just so much to do, and time doesn’t wait for you to keep up with everything that goes on.
With this rush, you, as an SEO consultant, need to gather your search engine rankings really fast in order to meet your customers’ demands and expectations, and still have some time for yourself. But, like you, there are a lot of SEOs out there who need their rankings just as fast for their own demanding customers.
So, you’d better use every second wisely!
One of the key elements in growing your business and increasing sales is to spend most of your time and efforts focusing on customer relationships. It is a fact that the best customers are repeat customers. They pay you more than one-and-done purchasers, and keeping them happy is less expensive than bringing in new prospects.
As an SEO consultant or agency, building strong connections with your clients is based on treating them like strategic partners, and showing that you are truly interested in their business. The experience you offer when they interact with you is essential. After all, your reputation, as an SEO, will only be as good as the customer experience you provide.
With the release of the new 8.6 version, Advanced Web Ranking brings a new weapon in your seo software arsenal, that helps you take a hands-on approach with your customers. This is achieved with a complete, interactive SEO report that your clients can easily browse on their computers or by connecting directly to your website.
Imagine the surprise! Seeing this month’s report changing views as per real time selections? I bet your clients will find this totally unexpected 
To give you a taste of the ultimate SEO report, here is a demo you can play with. Yes, that’s right! Just click on the button below and the report tabs and panels will respond to your actions.
A good search engine optimization strategy is based on careful planning, a lot of work and good choices made on key issues. Everything will get analyzed at the end of each month, when the time comes to send out reports to your customers.
Looks familiar?
These reports are the mirror of your efforts. The only difference is that your customers will not ask “who’s the fairest of them all”, but rather:
Each question should find its answer in the details of the reports you prepare. To make them as “readable” as possible, here’s what you should consider:
Remember, your customers do not have your SEO expertise. Things that seem so obvious to you may not make much sense to them. You need to make sure the ranking, linking and analytics details are displayed in such a way that marketers can easily extract the information they need to build future strategies.
There comes a time when all efforts start to pay off in your search engine optimization work. Analytics reports show that more traffic is coming from search engines, ranking charts indicate your optimized keywords have the best positions ever, while your links reports show your domains are gaining more and more quality backlinks.
Surely these metrics are somehow connected, but it’ s hard to tell from all the reports and graphs spread on your desk.
Wouldn’t it be awesome to see your analytics, links and ranking data in the same place?
Well, there is no need to wait for Christmas. Your wish has come true with Advanced Web Ranking version 8.5.
You can now combine analytics, links and rankings into awesome hybrid reports, which show the metrics in both a comparison table and a chart with the evolution of your websites in time.
With so many ways to communicate in the age of Globalization, more and more SEO experts provide their services to customers overseas.
If, let` s say, you are based in San Francisco and you just found a potential customer with a local business in France, le Champs-Élysées will have to wait. All it takes is a few emails and some phone calls, and the new search engine marketing campaign is ready to start.
Sounds easy? Sure it does, but there`s a catch!
Search engines usually show different results for the same keyword, based on different locations.
For example, the Google results you will see from your San Francisco office will not be similar to those your customer will see from Paris. So, when she receives your first ranking report, it may not make much sense to her:
Luckily, there are two solutions to this problem:
When was the last time you went online to research before purchasing a product?
I don’t know about you but I do this every day.
But, how important are the reviews of your friends when you are looking to buy something?
Very important, right?
Well, things weren’t always like that. When computers and mobile devices weren’t so widely spread, people relied on printed commercials and on the salesperson’s advice to make a purchase decision.
When Advanced Web Ranking was released, about 8 years ago, the application addressed mostly free lancers and small businesses in the industry of SEO. All you needed was one computer and an Internet connection, and you could very well do all the work from home.
In time these small businesses have grown into big SEO companies. The need for more resources grew as well. Fluffy slippers turned into elegant shoes and home desks turned into nice offices downtown. Soon, the need arose for managing search engine results across all the company` s clients and share all the Advanced Web Ranking projects between users.
That is why we’ve built the Advanced Web Ranking Server, which allows you to connect multiple AWR clients, installed on different machines, to a centralized database.
With the Server edition, co-workers have the ability to share the workload in Advanced Web Ranking and access each other` s projects.
Whether you are an experienced SEO Marketer or just decided to enter this business and optimize your own websites, surely you could use some help in gathering, analyzing and displaying ranking data.
Of course, there is the old fashion way of doing things: search in browser and manually compile excel reports, column by column and row by row. But we are in the automation age now, and everything is at hand with SEO tools. Advanced Web Ranking is one of them, and it covers all the gathering, analysis and automatic reporting.
Reports generated with the application will further reflect your efforts to improve positions in the SERPs. The key to easily customize and manage them is flexibility. Changing the rankings sorting and orientation, emailing reports automatically and editing their header and footer are just some of the actions you can perform to make the whole reports generation process more efficient.