4 Brilliant Ideas To Master Viral Content

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You’re probably happy with your latest post.

You’ve worked hard to build up good and useful content and your readers seemed to enjoy it.

But still, nothing extraordinary happened, right?

You didn’t have thousands of tweets and shares for your post, did you?

Nor avalanches of backlinks from people wanting to spread the word…

It just didn’t have that little detail that makes a piece of content VIRAL!

And now comes the question: What exactly is that little something? And how can it be achieved? Continue reading →

Google Universal Search: 3 Steps You Should Take To Stand Out From The Crowd

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Does anyone see the little red guy upfront?

It’s right there, in our face! Yet nothing sets it apart from all the other little red guys in the picture.

Let’s imagine now that this is a search engine results list and each golf tee represents an entry. Even if it’s not on the first position, I bet all eyes are on the white tee.

That’s the magic of Google Universal Search, where traditional organic results are blended with specialized search entries like Videos or Images, making the SERPs look cheerful like a sunny day.

This system gives you the chance to gain more visibility in the search engine by exploring different types of content. To stand out from the crowd, like our white golf tee here, you need to focus on three main steps:

1. Choose the result types you will target
2. Optimize the fresh content you create
3. Monitor your Universal Search rankings Continue reading →

Where To Find Images For Your Blog Articles

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Cheerfully colored or classic black-and-white, sophisticated or plain, images enhance the impact of the written content, stirring your readers’ interest.

I am not a bad photographer myself, but my family, friends and fishing themes never seem to find their place with the content I write. So, it’s only common sense for me to use images that are the work of professionals.

You’re probably suspecting I had fun looking for this picture. Well, this time I actually did!

Let me tell you about a smart tool I recently discovered, that helped me save precious time when searching for images. It all started with…

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How To Choose Keywords For Your Website

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Keywords are the essence of search engine optimization. Think of them as ID Cards, that tell the searchers and the search engines what your web page is about.

Before you start writing content, you need to have your mind set on two things:
1. what are the most relevant keywords that describe your website page; and
2. how valuable these keywords are from the commercial point of view

Keyword research tools are a great way to find new keyword ideas.

But there’s a catch… :)

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How To Neglect Your Social Strategy and Still Be Popular

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Time always being a problem for me, I often find myself in the situation of neglecting some of my tasks. And so, the one specific segment that often gets left out, is social media.

Therefore, to be able to get the most out of my few social activities, I had to do some research to discover what should I be focusing on to be more efficient.

Should I be working on expanding my circles or focusing on engagement? Would I find more active users on Facebook or Twitter? What is it that my audience is more interested in? Continue reading →

Competitive Analysis in a Blink of an Eye

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What’s the first thing that crosses your mind when you discover a new rising competitor?

Is it : How good is he?  Or: Is he successful?  Does he drive massive traffic to his website? What about his monthly revenue? Is he going to get awesomely popular and put me out of business?

Probably countless questions are flooding your mind, speeding up your heart rate and inducing panic.

With a little patience and a few updates on your AWR projects, you will know everything there is to know about this new competitor, you’ll discover the best ways to defeat him and you’ll never allow yourself to be surprised by such arrival again.

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Rankings & Anchor Texts – A Match In 3 Simple Steps

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If exact and partial match links put a lot of weight on your rankings, it would only be logical to keep a close eye on the correlation between them, right?

So, if you work on your anchor text distribution, you should see some effects on your rankings as well. Or at least you should know what to expect after adding some anchor text links.

Therefore, for matching and tracking together your website rankings and your anchor text distribution, I suggest this three step routine:

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Social Media Monitoring Made Easy

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How’s my website doing?, asks the customer.
Well, this month we have higher rankings for 10 more keywords on Google. I’d say our effort paid off!
Really? That’s strange, ’cause I don’t see that effort in my revenues …

Sadly, this imaginary conversation summarizes one of today’s realities. Simple ranking results no longer reflect the actual growth of an online business.

This happens because of three major Google factors that change the way the SERPs look:

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How To Manage Your Link Building Data With Advanced Web Ranking

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Quality link building profiles are essential in all search engine optimization campaigns. The more trusted your backlinks are, the better chances your website has to come up in the first search engine results for the relevant terms.

This is a nice theory, I’m sure you agree :) But it’s often hard to see it in action. Link data is difficult to manage, making link profiles assessment a real pain. That’s because most link building tools focus on gathering the information, and overlook the user experience. The data retrieved is presented in bulk sheets, with thousands of URLs and terms that don’t always make sense.

What if the link building management process was entirely in your hands? You could choose exactly what links you want to see, how you want to see them and how much you want to spend to retrieve this information. How about that?

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Advanced Web Ranking in 2011 – A Happy Ending and A Fresh New Start

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You’d think that with all the snow the new year started with, we’d be out skiing, having a snow ball fight or making snow men.

But no, we’re working like crazy and we love it!

That’s because we ended last year with bold plans for 2012, and we wouldn’t want to waste any minute but start making it happen.

So, while my colleagues developers are heating up the keyboards writing code, I thought it would be great to make a “wordy” recap of all the code they’ve been writing for the past year.

Check this out, it’s pretty awesome: Continue reading →